My friend Nicolas and I had the chance to meet a Managing Director at The Boston Consulting Group to talk about business models cultural institutions could find on their digital content. The bottom line of his answers was all about AND, never about OR.

Will virtual cultural experiences shut down museums? His answer was basically no, simply as the digitization and the move to free music did not empty concert halls. It's not digital music OR concerts, it's digital music AND concerts. Same for universities. MOOC's did not move students interests from regular curricula to online classes. Yes, traditional methods are disrupted, but both coexist.

I think there is actually a lot to learn from this “AND not OR” way to see the world, both on a business and a personal standpoint. It's a less passionate and more complex way to figure out how something is going from point A to point B.