Louis Bidou

This article shows that building a company the team members truly love is 99% inspiration and 1% perspiration, and that inspiring them proves to be directly linked to how productive they are.

Bain & Company translated the Maslow's pyramid of needs to the context of the workplace:

The higher people are in the pyramid, the more productive they will be. Engaged employees will be 1.44x more than satisfied ones, and inspired employees up to 2.25x more. In other words, it would take 2.25 satisfied team member to generate the same output as one inspired colleague.

Many seek fulfillment in their jobs. Not trying to inspire them is simply leaving real money on the table.

Source: https://hbr.org/2015/12/engaging-your-employees-is-good-but-dont-stop-there