Louis Bidou

12 years ago, Guy Kawasaki was already teaching in U.S. top universities the importance of making meaning in your company. To him, this is the core essence of entrepreneurship. He believes a company set up to make money will not make meaning, and will probably not make any money as well. Here are his three ways to make meaning as a company.

Increase the quality of life — That's precisely what he and the Macintosh division at Apple did when they were designing this product.

Right a wrong — Find something in the world that is going wrong and fix it.

Prevent the end of something good — Engage in sustaining wonderful things around you.

Making meaning is a great motivation to help you going through. I'll build on that later on in an essay about making meaning both in your company, and your personal life.

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